In 1999, CBS Sports extended it's contract with the NCAA to broadcast the tourney for 6 billion dollars. The contract expires in 2014 and the next one promises to be even more lucrative for higher learning institutions. And what do the players get out of this? A scholarship.
Not exactly a fair deal. Forget about the fact that most of these young men aren't ready for college emotionally and educationally (which is the failing of most inner-city schools, but that's another topic for another day). No, the true sin of this action-packed, drama-filled event is that the universities these pre-adults are attending don't demand they get an education and probably don't care if they get one or not.
Giving away a scholarship is a lucrative business model. Universities give away something that already exists (college classes) and is already paid for (by other students and boosters). It's like giving away a hotel room that wasn't gonna be used for the night any way. It costs universities very little when compared to what they will make on the labor of these athletes.
So that begs the question, if educational institutions are not going to educate their athletes, then wouldn't it be better if they were actually paid for their services with something they could use, like cash?
It is certain to be a more honest transaction. Athletes wouldn't have to pretend to get an education and education institutions wouldn't have to pretend they we're giving one.
But enough of this exploitation talk, on to the picks.
Final Four:
Wake Forest, Memphis, North Carolina & Pittsburgh
Championship:
Memphis over Pitt
By the Way:
Illinois loses in the first round- what else is new?